Senior Growth Marketing Specialist focusing on expanding revenue within the existing customer base through upsell, cross-sell, and product utilization initiatives, driven by data‑driven, multi‑channel campaigns and cross‑functional collaboration.
Responsibilities
- Assist in delivering full‑funnel, multi‑channel campaigns that drive upsell, cross‑sell, and revenue growth among current customers.
- Help manage end‑to‑end campaign execution from intake to launch, including audience creation, asset coordination, QA, deployment, and performance tracking.
- Maintain campaign calendars and ensure initiatives are delivered on time and aligned to business priorities.
- Collaborate with marketing channel owners, product, operations, and sales teams to ensure campaigns meet business goals.
- Partner with content and creative teams to develop messaging and visuals that resonate with customers.
- Coordinate campaign assets, messaging, and launch requirements across stakeholders.
- Serve as a primary point of contact for campaign execution and operational support.
- Assist with customer segmentation and targeting to personalize campaigns for relevance.
- Identify trends and opportunities for optimization based on campaign and customer behavior data.
- Monitor campaign performance and propose optimization recommendations to improve results.
- Stay current with industry trends and best practices to continuously improve campaign effectiveness.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Three to five years of marketing experience with exposure to customer marketing, demand generation, or lifecycle campaigns.
- Experience supporting end‑to‑end campaign execution, including messaging development, creative coordination, and performance tracking.
- Ability to work cross‑functionally with product, sales, operations, and demand generation teams.
- Strong analytical skills and comfort using data to inform decisions and report on performance.
- Excellent written and verbal communication, with the ability to contribute to compelling messaging and content.
- Solid organizational and project management skills, with the ability to manage multiple tasks simultaneously.
- Self‑starter who can work independently and collaboratively as part of a team.
- Passion for customer‑centric marketing and delivering exceptional customer experiences.
Technologies
Benefits
- Flextime, recognition programs, and support for autonomous work
- Comprehensive health and wellness benefits
- Support for Titans at all stages of life
Be human with us
Being human means valuing experiences, people, and perspectives. If you have the skills but are unsure about fit because of your background, apply anyway. We aim to challenge conventions and solve problems together.
Our commitment to inclusion
We celebrate individuality and recognize the value of diverse backgrounds. We actively encourage applicants from underrepresented groups to apply. ServiceTitan is an equal opportunity employer and does not discriminate based on race, color, religion, gender identity or expression, age, disability, pregnancy, or other protected statuses.
Use of AI technology
We employ AI‑assisted tools to support parts of our recruitment process, improving efficiency and candidate experience. AI is not used to decide hires; hiring decisions are made by our teams.
A note on the application & hiring process
This position is for an existing vacancy, and we review applications on a rolling basis as we search for a qualified candidate.
Compensation disclosure
Compensation practices reflect fair and equitable approaches. The range for candidates in Canada is CAD 86,600 to CAD 129,800; actual pay varies by location and is influenced by factors such as skills, experience, and business needs.
Personal information
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