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Digital Marketing CRM Specialist

Delaware North Linwood, NJ

Linwood, NJ

Today

$58k - $62k/yr Full time Marketing Application Support Business Systems

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Job Description

Delaware North Gaming is hiring a Digital Marketing CRM Coordinator (Customer Relationship Management Specialist) at Gamewise to plan and execute CRM-driven promotional campaigns for improved engagement and retention.

Responsibilities

Develop a strong working knowledge of platform bonusing and audience builder tools to enable promotional targeting and profitability
Configure audience building, lifecycle automation, and A/B testing to maximize campaign efficiency
Build, test, deploy, and analyze promotional campaigns, boosts, and loyalty program bonus offers
Monitor segmented audiences on an ongoing basis and share actionable insights based on growth and performance
Collaborate with marketing team members to understand guest behavior across all channels
Identify CRM opportunities to improve engagement through cohesive, dynamic offers and content for each guest
Use CRM practices to support retention, profitability, segmentation, and customer experience outcomes
Ensure regulatory and internal compliance governance is followed for CRM execution
Leverage lookalike audiences and optimize customer journeys to improve conversion rates
Maintain quality control to ensure data validity, confidentiality, and offer accuracy across campaigns

Requirements

Must be of legal gambling age and able to obtain and maintain a state gaming license
Minimum 2 years of experience in a marketing role in online sports betting or online casino preferred
Minimum 1 year of experience in marketing and analytics, or a related educational background
Ability to analyze complex gaming data and make strategic business decisions
Understanding of the online Sports betting and iCasino industry, including casino games, wager types, user flows, and rules

Benefits

Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, plus individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many hotels and resorts

Pay

$58,458 - $62,200 per year (anticipated base salary range)

Shift Details

Days
M-F

Location: Linwood, NJ (onsite)

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