Cloud Data Warehouse Marketing Jobs

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Sr. Marketing Data Analyst

AppFolio Inc Columbus, OH

Columbus, OH

Today

$104k - $130k/yr Full time Marketing Senior Analytics

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Job Description

AppFolio Inc seeks a Senior Marketing Data Analyst to measure the end-to-end marketing funnel, diagnose performance shifts, and build models and automated reporting to guide marketing spend.

Responsibilities

Own weekly, monthly, and quarterly performance reporting across the full funnel, broken out by program, channel, segment, and campaign
Analyze leads, pipeline, bookings, and units by channel, segment, and sales motion
Quantify marketing influence on Growth outcomes
Build and maintain attribution and influence models that connect marketing activity to pipeline and revenue
Design diagnostic dashboards in HEX that answer business questions at a glance for any audience
Proactively investigate performance changes, isolate root causes across channels, segments, and funnel stages, and recommend actions
Support demand modeling and forecasting for Acquisition and Growth
Present findings and recommendations to VP, CMO, and Finance audiences
Build buy-in and manage expectations through clear status, results, and next steps

Requirements

Experience with marketing mix modeling, incrementality testing, or multi-touch attribution
Hands-on experience using AI tools to automate analysis and reporting
Python or R for data analysis and statistical modeling
Familiarity with Salesforce and marketing automation data
Working knowledge of financial and budgeting concepts
MBA or advanced quantitative degree
5+ years in marketing analytics, growth analytics, business analytics, or a similar role; B2B SaaS preferred
Advanced SQL and hands-on experience with a cloud data warehouse (Snowflake preferred)
Demonstrated experience with funnel analysis and attribution modeling across multiple channels
Proven ability to present complex data to senior leaders in a way that drives action
Strong problem-solving skills and a track record of finding root cause, not only reporting symptoms
Working knowledge of dbt or comparable data transformation tools
Experience building dashboards in Tableau, HEX, or a similar BI tool
Ability to work independently, create buy-in, and drive projects to completion in a fast-paced environment
Bachelor’s degree in a quantitative field (statistics, mathematics, economics, finance, engineering, or similar)

Technologies

Python
R
SQL
Snowflake
Salesforce
dbt
Tableau
HEX

Location

Columbus, OH (hybrid)
Late-stage candidates complete an in-person meeting with an AppFolian as part of the hiring process
Find out more about locations by visiting the company site

Compensation & Benefits

Eligible for benefits as a regular full-time employee (see here)
$104,000 to $130,000 base pay (reasonable expected compensation range)
Total Rewards package; additional benefits or discretionary bonuses may be eligible based on role and/or employment type
Compensation range does not include additional benefits or any discretionary bonuses

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