Position Overview
Location: William & Mary, Virginia. The Raymond A. Mason School of Business is seeking a visionary Chief Marketing and Communications Officer to lead the global brand strategy and marketing team during a period of growth and transformation.
Reporting to the Vice Dean of Academic Programs and serving as a member of the Dean’s Leadership Team, the CMO provides strategic leadership for all marketing, communications, and public relations initiatives that advance the school's reputation, enrollment growth, and stakeholder engagement across residential, online, and non-degree programs.
This role presents a unique opportunity to shape the narrative and market presence of a world-class business school known for innovation, academic excellence, and global impact. The CMO will lead a high-performing marketing team, steward the brand, and implement data-driven marketing strategies that increase visibility, strengthen partnerships, and deliver measurable results.
Key Responsibilities
- Strategic Leadership & Brand Stewardship:
- Define, evolve, and promote the Mason School global brand identity, positioning, and messaging.
- Lead the development and execution of integrated marketing and communications strategies aligned with school and university priorities.
- Ensure consistent and compelling brand representation across all channels and touchpoints.
- Serve as a strategic advisor to the Dean and leadership team on brand reputation, positioning, and market opportunities.
- Enrollment & Growth Marketing:
- Develop and execute data-driven marketing strategies to drive interest and enrollment across 12 residential and online graduate programs and multiple certificate programs.
- Partner with admissions and external vendors to align recruitment marketing with enrollment goals.
- Define KPIs and performance metrics to evaluate campaign effectiveness and ROI.
- Communications & Public Relations:
- Lead proactive media relations and thought leadership strategies to enhance institutional reputation.
- Oversee content strategy, storytelling, and reputation-building efforts across earned and owned media.
- Build and maintain strong relationships with media outlets and strategic partners.
- Digital & Marketing Technology:
- Oversee and enhance the effectiveness of the digital ecosystem, including website strategy, SEO, and content optimization.
- Guide integration and effective use of marketing technologies (e.g., Salesforce, HubSpot, TargetX, Marketing Cloud).
- Leverage analytics and insights to inform strategy and continuous improvement.
- Team & Vendor Leadership:
- Lead and develop the marketing and communications team, fostering a culture of collaboration, accountability, and innovation.
- Manage and optimize relationships with multiple marketing, creative and strategic agencies and vendors, including a major OPM relationship.
- Evaluate opportunities for scaling impact through structural improvements or selective insourcing.
- Budget & Resource Management:
- Manage the marketing and media budget with strategic discipline and transparency.
- Align spending with performance metrics and institutional priorities.
Ideal Leadership Characteristics
The Mason School seeks a strategic, collaborative marketing leader who blends creativity with analytical rigor. The right candidate is energized by growth, comfortable navigating change, and adept at building consensus across complex organizations.
- Think like a brand builder and a growth strategist
- Balance data with storytelling
- Develop people and cultivate strong teams
- Lead change with confidence and clarity
- Inspire trust and alignment across stakeholders
Why Join the Mason School of Business
At William & Mary’s Raymond A. Mason School of Business, you will join a collaborative, mission-driven community supported by the reputation of one of the nation’s most respected institutions.
The CMO role offers the opportunity to:
- Shape the future of a globally recognized business school
- Lead meaningful brand and enrollment growth
- Work with a leadership team committed to innovation
- Build a legacy through impactful storytelling and strategy
Required Qualifications
- Bachelor’s degree in marketing, communications, business, or related field or equivalent combination of education, experience, and training.
- Extensive progressive marketing leadership experience (typically 7+ years).
- Demonstrated success leading integrated marketing strategies.
- Experience managing teams, budgets, and agencies.
- Strong communication and executive presentation skills.
- Proven ability to work cross-functionally in complex organizations.
Preferred Qualifications
- Master’s degree in a relevant field.
- Experience in higher education or mission-driven institutions.
- Expertise in digital marketing, SEO, and audience segmentation.
- Experience managing significant media budgets.
- Demonstrated success in change management and organizational growth.
- Understanding of enrollment marketing and higher education market dynamics.
Conditions of Employment
This position may require additional hours beyond the typical 40-hour work week, including occasional evening, night and weekend work, and/or overnight travel, as needed to meet business needs.
While the preference is for on-site presence, there is a possibility for a remote or hybrid arrangement.
Application Details
For full consideration, please upload these three documents by the review date of 10 July 2026:
- Resume or CV
- Cover Letter
- List of 3 professional references with contact information
This position is not eligible for work visa sponsorship. The review date for this position is 10 July 2026.
Posting Range
100,000–140,000 commensurate with experience.
Additional Job Description
- 45% - Enrollment Management, Marketing, Branding, and Promotion Oversight:
- Direct the development of branding and promotional strategies and oversee campaign execution.
- Oversight of the holistic scope of the Raymond A. Mason brand, brand assets, brand representation, and brand utilization in-market.
- Ensure brand alignment across the variety of school initiatives.
- Oversight of the social media strategy and review of social media content as necessary prior to publishing/posting.
- Oversight of media purchases, sponsorships, and partnerships that will promote the school or one of its departments or centers.
- Operate as the point of contact for agency and OPM service providers in matters related to marketing and communications. Ensure alignment and support of admissions and recruitment activities implemented by external partners and resources.
- Partner with program and admissions directors to ensure marketing and recruitment strategies align and coordinate across efforts.
- 20% - Communications and Public Relations Oversight:
- Direct the development of a Mason School of Business communications and public relations strategy that includes news, website content, faculty research, brand promotion and earned media opportunit
