Alcon invites a Senior Associate in Marketing Communications to operate onsite in Fort Worth, TX, guiding marketing initiatives from concept to launch. In this role, you will collaborate with brand teams and external agencies to shape promotional materials, manage schedules and budgets, ensure regulatory compliance, and assess the effectiveness of marketing tools.
Responsibilities
- Lead marketing initiatives and promotional materials end-to-end, aligning with brand strategy while tracking timelines, budgets, and deliverables to maximize ROI.
- Collaborate with brand, creative agencies, and cross-functional teams to explore new ideas, define scope, milestones, and ensure alignment throughout execution.
- Create and manage project briefs and guide agency partners on design, copy, and content needs for marketing assets, ensuring timely delivery.
- Make decisions and outline next steps to drive projects toward successful completion.
- Route all materials through regulatory, medical, and legal reviews to ensure compliance with established standards and policies, including claims database and review items.
- Oversee production schedules and the delivery of materials and assets.
- Negotiate with agencies or vendors and lead agency/vendor selection for projects.
- Coordinate with agencies/vendors to establish quotes and estimates.
- Involve procurement as necessary.
- Champion assigned budgets for individual tactics and track project expenses with the brand team to ensure on-budget delivery.
- Build relationships with the sales team to understand market dynamics and better meet needs.
- Engage the sales force advisory board and conduct field-testing to gain alignment before implementation and spend.
- Identify needs and create assets accordingly.
- Measure the effectiveness of tools and share results with key stakeholders.
- Track and defend against competitive entries and initiatives.
Requirements
- Bachelor’s Degree or equivalent years of directly related experience (or high school +10 yrs.; Assoc.+6 yrs.; M.S.+0 yrs.)
- 2 years of relevant experience
- Fluency in reading, writing, understanding, and communicating in English
- Relocation assistance: Not Available
- Sponsorship available: Not Available
Benefits
- Health benefits
- Life insurance
- Retirement benefits
- Flexible time off for exempt associates
How to Thrive at Alcon
- Manage your own workload and schedule while hitting your targets.
- Build positive working relationships to achieve goals and business objectives.
- Balance experiencing new environments and working autonomously in a remote sales environment.
- Alcon provides a robust benefits package including health, life, retirement, flexible time off for exempt associates, and more.
ALCON CAREERS
See your impact at alcon.com/careers
Attention: Current Alcon Employee/Contingent Worker
If you are currently an active employee or contingent worker at Alcon, apply on the Internal Career site using the links below.
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values diverse perspectives, and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities.
