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Marketing Specialist

Seville Gear Mc Farland, WI

Mc Farland, WI

Today

$60k - $75k/yr Full time Marketing Adobe Suite Application Support

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Job Description

Seville Gear is seeking a Marketing Specialist to help plan and execute marketing campaigns that build brand awareness and support the company’s overall marketing strategy. This onsite role in Mc Farland, WI connects digital execution with hands-on production work, including website maintenance, content development, email and social campaigns, and tradeshow coordination for major industry events.

You’ll work across a mix of channels, from SEO and SEM to print collateral and direct mail, while also tracking performance against budget and preparing reporting for management. The position is suited to someone who can balance creativity and analysis, communicate clearly, and manage multiple priorities at once.

What you’ll do

Develop and implement marketing campaigns across digital, print, and social channels
Conduct market research to identify trends, customer needs, and competitive positioning
Maintain brand consistency by ensuring marketing materials follow brand guidelines and use a consistent voice
Track campaign performance and marketing budget, then prepare reports for management
Design printed and electronic materials including product catalogs, promotional flyers, direct mail, email campaigns, social content, and customer-specific collateral
Manage marketing collateral inventory and coordinate reorders
Coordinate product photo shoots, including prep, styling, and checklists
Maintain the company website content, including products, pricing, images, and updates
Optimize content for SEO and manage SEM campaigns
Support new customer registration and website troubleshooting
Coordinate website updates and changes with the web hosting provider
Build and manage email campaigns, including list segmentation and performance analysis
Develop and execute a social media strategy to grow engagement and event attendance
Create content for blogs, newsletters, and website updates
Coordinate direct mail initiatives from planning through packaging
Keep external industry databases current with product info, pricing, and images
Monitor and implement SEO strategies to improve search visibility
Coordinate tradeshow logistics: contracts, staff registration, travel, shipping, and setup
Maintain tradeshow inventory and materials in organized, up-to-date condition
Represent the company at industry events to build brand visibility and generate leads
Complete post-show administration including expense tracking, lead entry, and follow-up reporting
Travel may be required to large industry shows

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
1 to 3 years of professional experience in marketing or a related field
Advanced proficiency in MS Office and Adobe Suite (Photoshop, Illustrator, InDesign)
Strong organizational skills, attention to detail, and the ability to manage multiple deadlines
Excellent analytical, written, and verbal communication skills
Ability to commute daily to Mc Farland, WI
Physically able to assemble and disassemble tradeshow displays (up to 35 lbs)

Technologies

MS Office
Adobe Suite (Photoshop, Illustrator, InDesign)
SEO, SEM
HTML, CSS
Zoom, MS Teams
PowerPoint
Salesforce, HubSpot

Benefits

Health, dental, and vision insurance
15 days PTO per year plus 7 company-observed holidays
401(k) with 3% employer contribution
Life insurance
Employee discount
Paid training
Travel & mileage reimbursement
Flexible spending account
Paid time off
Referral program
Retirement plan

Nice to have

Knowledge of HTML, CSS, or web development tools
Experience with virtual and in-person presentations (Zoom, MS Teams, PowerPoint)
Proficiency with CRM tools such as Salesforce or HubSpot

Schedule and pay

40–45 hour workweek, Monday–Friday
Occasional weekends based on tradeshow schedule
Salary: USD 60,000 - 75,000 per year

How to apply

Submit your resume and a cover letter detailing your qualifications and interest in the Marketing Specialist role to careers@sevillegear.com. Qualified candidates will be contacted within two weeks for an initial interview, followed by additional rounds as necessary.

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