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Tourism Marketing Director

Louisiana Office of Tourism Baton Rouge, LA

Baton Rouge, LA

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Full time Marketing Business Development Destination Marketing

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Job Description

Lead Louisiana’s domestic and international tourism sales and marketing strategy for the Louisiana Office of Tourism.

Responsibilities

Direct and manage the Louisiana Office of Tourism’s domestic and international sales managers.
Originate, direct, and oversee implementation of a comprehensive national and international program to recruit new business to Louisiana.
Lead market development activities within the Marketing Division, including:
- International Trade
- National Development
- Heritage Tourism Development
- Meetings/Conventions
- Multi-Cultural Development and Marketing
Develop Marketing Division budget requests; prepare working budgets after annual budget allocation.
Directly supervise the Domestic Sales Manager and International Sales Manager.
Plan, direct, and implement national and international market development initiatives.
Organize and participate in trade missions and direct sales calls with senior departmental leadership and industry leaders.
Participate in negotiations with businesses seeking to do business in Louisiana, including:
- Expansion of direct air flights
- Cruise line partnerships
- Tour operators and wholesalers
Analyze travel and tourism marketing trends; modify programs to reflect changes and re-focus promotional campaigns.
Track and monitor domestic and international marketing efforts to determine effectiveness.
Determine primary and secondary domestic and international markets.
Develop and implement positioning strategies to brand Louisiana as a travel destination and increase state business.
Coordinate research projects that support advertising and promotion, including:
- Market research studies
- Advertising effectiveness studies
- Consumer advertising effectiveness studies
- Post advertising tracking surveys
- Econometrics analysis of Louisiana Office of Tourism advertising and promotion campaigns
Monitor industry analysis and economic impact of travel on Louisiana, including monthly lodging reports and evaluation of Louisiana Welcome Centers to optimize advertising and promotion.
Serve as a senior adviser to the Assistant Secretary for the Louisiana Office of Tourism.
Act as a travel and tourism liaison between the Office of Tourism and industry stakeholders across Louisiana.
Perform other duties as assigned.

Requirements

Seven years of experience in tourism, marketing, public relations, or administrative services; or
Six years of full-time experience in any field plus four years in tourism, marketing, public relations, or administrative services; or
A bachelor’s degree plus four years in tourism, marketing, public relations, or administrative services; or
An advanced degree plus three years in tourism, marketing, public relations, or administrative services.
Experience substitution: 30 semester hours from an accredited college or university = 1 year of experience toward the six years of full-time work in any field; maximum substitution allowed is 120 semester hours (up to 4 years).
History of supervisory roles preferred.
Ability to work a flexible schedule.
Well versed in international and domestic trade and consumer shows, international markets, trade contacts, and other relevant information.

Job Details

Location: Capitol Annex, Baton Rouge, LA (onsite).
Appointment type: Full-time.
Work schedule: Reports in-office.
Schedule flexibility: May be required to work evenings, weekends, holidays, and/or overtime.
Travel: May be required to travel.
Filling the position: Promotion of a current permanent employee of the Department of Culture, Recreation and Tourism or the Office of the Lieutenant Governor serving in a classified position.

About the Office of Tourism

Vision: market and promote the brand of Feed Your Soul, showcasing Louisiana as a travel destination; increase revenue generated by the tourism industry; contribute to tourism economic impact across all 64 parishes.
Partners with tourism professionals and public/private industry stakeholders to extend and enhance efforts to reach domestic and international consumers and travel trade.

How to Apply

No Civil Service test score required for this vacancy.
Complete an electronic application using the Apply link.
Check application status to understand your position in the recruitment process.
Include information supporting eligibility in the application, including detailed experience/education; resumes will not be accepted in lieu of completed education and experience sections.
Applications may be rejected if incomplete.

Contact

Katelyn Wale
Department of Culture, Recreation & Tourism
1051 North 3rd Street, Baton Rouge, LA 70802
Fax: 225-342-7928
Email: kwale@crt.la.gov

Job specifications: Official job specifications for this role, as defined by State Civil Service, are available via the link provided in the posting.

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