Real Estate Development Marketing Jobs

1 job found

2mo ago

Director of Digital Marketing

OnPlace Austin, TX

Austin, TX

2mo ago Closed

$120k+/yr Full time Senior Analytics Campaign Management

This position is no longer accepting applications (closed Jun 14, 2026).

Job Description

OnPlace seeks a Director of Digital Marketing to lead portfolio-wide digital strategy across its OnPlace Collective residential master-planned communities in a hybrid Austin, TX setting.

Responsibilities

Develop and drive the portfolio-wide digital marketing strategy and lead a team to ensure each community maintains an on-brand, high-performing digital presence built on scalable templates.
Define channel strategy across paid search, paid social, programmatic display, SEO, email, and emerging AI channels; oversee execution, maintain strategic ownership, and translate insights into actionable next steps.
Create and sustain a master digital playbook that standardizes delivery for all client segments, ensuring consistent quality, strategic rigor, and efficient execution at scale.
Oversee a scalable community website infrastructure program and a custom design process, including rollout, adaptation, and ongoing management of community sites.
Manage website performance and lead capture efforts, including landing pages, UX improvements, and data accuracy, whether handled internally or by partners.
Own the martech stack (CRM, marketing automation, analytics, tag management, integrations) and ensure proper configuration, integration, and reliable data.
Set performance targets and KPIs for paid digital programs across all communities.
Review and approve project-specific media plans and budgets, ensuring spend efficiency, lead quality, and cost-per-sale metrics.
Maintain knowledge of audience targeting, bidding strategy, and campaign architecture to guide agency recommendations.
Direct SEO strategy portfolio-wide, including keyword architecture, on-page optimization, technical SEO standards, and local search performance.
Collaborate with content and creative teams to align digital content with search visibility and lead conversion goals.
Lead paid and organic social strategies in alignment with SEO to drive performance across traditional and AI-powered search channels.
Oversee the prospect database and CRM, ensuring leads are captured, segmented, and nurtured from first inquiry through contract.
Direct email marketing strategy, including welcome sequences, lifestyle nurture, event communications, and re-engagement campaigns within each community workflow.
Create, integrate, and deploy a digital sales strategy within HubSpot to support growth across the full client portfolio.
Define and direct the performance reporting framework: monthly dashboards, quarterly reviews, and ad hoc analysis tied to conversions.
Track the full funnel from initial conversion through visit, registration, and contract, using insights to optimize spend and strategy.
Maintain source attribution standards across the portfolio to tie marketing investment to sales results.
Serve as the primary internal liaison with the OnSpire agency team on digital matters, setting direction and ensuring accountability.
Build and manage an internal digital marketing team as the portfolio grows.
Act as a strategic advisor to community marketing leads and the leadership team on digital best practices, platform changes, and emerging opportunities.

Requirements

8+ years of digital marketing experience, including at least 3 years in a director-level or equivalent leadership role.
Experience building or scaling a multi-brand or multi-location digital marketing infrastructure; adept at managing agency relationships and holding partners accountable to performance outcomes.
Deep expertise across paid media platforms (Google Ads, Meta Ads Manager, programmatic DSPs), SEO tools (SEMrush, Ahrefs, or equivalent), and web analytics (GA4, Looker, or similar).
Hands-on experience with CRM platforms and marketing automation tools (Salesforce, HubSpot, or comparable systems), plus working knowledge of website management, tag management (GTM), and marketing data infrastructure.
Ability to think in systems, translate complex digital performance data into clear strategic recommendations for executive leadership, and manage multiple priorities across a large portfolio.

Technologies

Google Ads
Meta Ads Manager
Programmatic DSPs
SEMrush
Ahrefs
Google Analytics 4
Looker
Salesforce
HubSpot
Google Tag Manager

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

Success Metrics

Within 90 days, identify internal and external partners, establish a foundational framework, and begin HubSpot deployment to support scalable workflows across a 20+ community portfolio; complete an initial digital marketing launch with a defined ad placement strategy and HubSpot reporting approach.
Within five months, standardize the digital playbook across active projects, implement the reporting framework, and achieve consistent performance metrics tracking.
By the end of 2026, operate the integrated marketing system at full capacity, with infrastructure, processes, and team in place to onboard new projects and clients smoothly.

Preferred Qualifications

Experience in real estate, homebuilding, or master-planned community marketing environments.
Familiarity with long-cycle, high-consideration consumer marketing and multi-location local marketing strategies.
Experience building and leading internal digital teams alongside external agency partners.

Compensation & Benefits

Salary: USD 120,000 per year
Performance bonus tied to portfolio-level marketing and sales outcomes
Benefits package including health, dental, vision, and 401(k)
Hybrid position based in Texas or Florida with occasional travel

License / Certification

Driver's License (Required)

Willingness to Travel

25% travel (Preferred)

Work Location

In person

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