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Marketing Database Coordinator

Affiliated Engineers, Inc. Houston, TX

Houston, TX

Today

Full time Marketing Coordinator Crm Data Management

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Job Description

In this onsite role in Houston, TX, you will coordinate and optimize marketing data across CRM and DAM systems, support marketing analytics and automation workflows, and help internal users get reliable, actionable information from Deltek Vantagepoint and OpenAsset.

Responsibilities

Ensure marketing data is accurately entered, maintained, and updated in Deltek Vantagepoint (CRM) and OpenAsset (DAM). Identify missing or outdated information and address it in line with established standards.
Perform regular data validation checks, including de-duplication and clean-up activities to support data accuracy and usability and to align with firmwide data governance expectations.
Act as the first point of contact for questions related to Deltek Vantagepoint, OpenAsset, and marketing data processes. Support users with common navigation and troubleshooting, and escalate complex issues to the Senior Marketing Database Coordinator, IT, or vendor support as appropriate.
Partner with the Senior Marketing Database Coordinator to support communication between Marketing and IT. Track user-reported system issues, assist with user acceptance testing for upgrades and enhancements, and help ensure users are informed about upcoming changes.
Run basic and advanced data searches and produce reports upon request from Marketing, Business Development, and other stakeholders. Maintain alignment between search and reporting parameters and firmwide standards, and prepare and distribute reports as directed.
Support delivery of system training for new and existing users. Provide hands-on training support, respond to questions, track follow-up items, and contribute to maintaining user guides, job aids, and process documentation.
Assist in capturing and organizing process documentation tied to data management, system workflows, and user protocols. Review documentation for alignment with current processes and communicate updates when needed.
Support collection, validation, and reporting of website and campaign performance data using Google Analytics and other reporting tools. Maintain recurring reports and dashboards, monitor key engagement and conversion metrics, and help surface trends and data quality issues relevant to Digital Marketing.
Support the implementation, administration, and ongoing use of AEI’s marketing automation platform under the direction of Digital Marketing. Assist with audience segmentation, campaign and automated workflow setup and testing, contact data management, CRM synchronization, and performance reporting.
Provide administrative and data-related support for initiatives involving system enhancements, data migrations, or process improvements, working under the direction of the Director of Marketing and Senior Marketing Database Coordinator to support broader data governance and technology integration efforts.
Participate in team meetings and check-ins. Share observations related to system usage, recurring user questions, or data quality trends to support process improvements and future training needs.

Requirements

Attention to Detail: Exceptionally detail-oriented with a strong focus on accuracy, including proofreading and error detection.
Team Collaboration: Ability to work effectively in a team environment with prompt follow-up and support for team members.
Communication Skills: Clear communication to technical and non-technical audiences; strong verbal skills for procedures and training support; high proficiency in written communication for documentation and correspondence.
Project and Time Management: Ability to manage tasks, prioritize workload, and meet deadlines based on importance and urgency.
Quality Assurance Awareness: Familiarity with foundational quality assurance processes within marketing deliverables and data management.
Analytical Awareness: Ability to identify data inconsistencies, recurring user challenges, and process gaps, and escalate insights to the marketing team for continuous improvement.
Technical Adaptability: Willingness and ability to learn new systems, tools, and processes as technology evolves.
Customer Service Orientation: Focus on providing helpful, timely, and clear support to internal system users.
Education: Bachelor’s degree in information management, computer science, marketing, business, or a related analytical field.
Experience: One to three years of experience in marketing, data management, information technology, or a related business area.
Preferred CRM/DAM Experience: Experience with CRM and DAM systems, particularly Deltek Vantagepoint and OpenAsset.
Preferred Support and Documentation Experience: Experience providing system training, user support, or process documentation.
Technical Skills: Proficiency with Microsoft Office (Word, Excel, PowerPoint, OneNote) and basic knowledge of marketing tools.
Preferred Industry Experience: Experience working within a professional services firm, with preference for familiarity with marketing processes in the architecture, engineering, and construction (AEC) industry.
Process Documentation: Experience drafting or maintaining system-related documentation or training materials preferred.

Technologies

Deltek Vantagepoint
OpenAsset
Google Analytics
Microsoft Office (Word, Excel, PowerPoint, OneNote)

Benefits

A flexible and collaborative work environment focused on employee appreciation and collective commitment to excellence.
A professional culture that encourages professional development and growth.
An exceptional benefits package including health, dental, and vision, plus a year-end bonus based on company profits, individual responsibility, and excellent performance.

About This Role’s Fit

This position emphasizes accuracy in CRM and DAM data, ongoing data validation, user support, and reporting. You will also support website and campaign performance reporting through Google Analytics and assist with marketing automation platform administration under Digital Marketing direction.

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