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Marketing and Sales Director

GENERATIONS MEMORY CARE Rathdrum, ID

Rathdrum, ID

Today

$55k - $65k/yr Full time Manager Marketing Business Development

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Job Description

Improve occupancy through proactive marketing and sales leadership while supporting a smooth resident move-in experience. This onsite role in Rathdrum, ID focuses on responding to inquiries, tracking leads, building referral relationships, and driving marketing activities aligned with SSA guidelines. You will also help ensure new residents transition smoothly from marketing to operations.

Compensation: $55,000 to $65,000 per year. Work location: In person (onsite). Local travel: Up to 40%.

Responsibilities

Achieve and maintain occupancy levels in accordance with SSA policy.
Set up prospective residents in Yardi.
Respond to inquiries as soon as possible and maintain daily lead tracking in Yardi.
Spend appropriate time on each inquiry to answer questions and follow up so residents, families, and referral sources have the information needed to make informed decisions.
Provide responsible party(ies) with the move-in packet, including required financial worksheet and resident application forms.
Communicate special resident requests or needs with the Executive Director and Director of Wellness.
Coordinate and collect reservation and/or move-in fees and first month’s rent, then deliver them to the Business Office Manager or the appropriate person assigned by the Executive Director.
Coordinate new resident needs with appropriate community staff members.
Share the “Meet Our Staff” handout so residents and families know who to contact for questions and concerns.
Create an easy transition from marketing responsibilities to operations staff.
Prepare and implement a marketing plan aligned with SSA guidelines, identifying tasks and activities that build awareness of community services and amenities.
Concentrate on marketing and income-producing activities that directly impact occupancy, while redirecting daily operational issues to the Executive Director for resolution.
Conduct outreach calls as required by SSA Policies & Procedures (requirements may be updated by SSA management).
Maintain ongoing relationships with key community referral sources to generate leads and move-ins.
Maintain a “Primary Resource Program” for elder housing information.
Build and maintain a database of community resources so referral sources view the community as their first call option for elder housing inquiries.
Complete marketing and occupancy reports as directed by the Executive Director.
Analyze, develop, and communicate marketing techniques or programs that may be effective in the local marketplace for the Executive Director and SSA management team.
Complete competitive analysis at least twice per year, including pricing, services, and incentive or promotional trends.
Maintain statistical data recapping occupancy and inquiry history to support community operating budget planning.
In coordination with the Executive Director, train and develop staff to support community marketing efforts and engagement in the marketing process.
Provide marketing-related training for the entire staff (telephone skills, inquiry sheet, tour guide, etc.) at least once each month.
Prioritize vacant apartment renovation with the community maintenance supervisor.
Maintain and update a Community Tour Book with available apartment and rental information.
Maintain working knowledge of fire and disaster plans and responsibilities during emergencies.
Perform other duties as assigned.

Requirements

Must satisfy all state health, licensure/certification, and background requirements.
Bachelor’s Degree in Marketing, Business, or related field, plus 3 to 5 years of experience (preferably with the elderly or in healthcare or housing), or an equivalent combination of education and experience.
Must meet any licensing requirements in the state(s) of practice.
Receive and carry out verbal or written instruction.
Communicate effectively in person, over the phone, or via email with customers and coworkers.
Write and proofread routine correspondence and reports with appropriate grammar and spelling.
Make group presentations to share information and explain policies and procedures.
Perform a variety of duties, moving between tasks of differing nature with occasional distractions and interruptions.
Prioritize competing requirements to complete work in a timely manner when workload and assignments change.
Work independently and follow through on assignments with minimal direction.
Proficiency with computers (Windows operating system) and the Microsoft Office Suite.

Schedule, Tools, and Physical Demands

Technologies: Yardi, Windows operating system, Microsoft Office Suite.
Stationary time: Must be able to remain in a stationary position at least 25% of the time.
Equipment use: Constant computer use with extensive keyboard typing; routine use of office machinery such as a telephone and printer/copier/scanner.
Tour movement: Frequently moves around the community to lead tours for prospective residents and/or family or community members.
Lifting: Occasionally bend or twist; lift and/or carry items up to 25 pounds.
Communication: Frequently exchanges information in person, over the phone, and via email, requiring effective communication in these settings.

Work Environment

Most often in a climate-controlled office environment with moderate noise from typical office sounds. Routine visits around the community may involve exposure to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, extreme cold/heat (non-weather), and/or vibration. In some cases, exposure to communicable diseases and infections, other biological hazards, and various drugs and chemicals may occur. Personal Protective Equipment (PPE) and universal precautions may be required.

Benefits

Dental insurance
Health insurance
Paid time off
Vision insurance

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