Law Firm Development Marketing Jobs

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Director of Business Development and Marketing

Bodman PLC Detroit, MI

Detroit, MI

Today

Full time Marketing Business Development Business Development Director

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Job Description

Lead the firm-wide strategy for business development and marketing in a Detroit, MI onsite role.

Responsibilities

Promote a business development mindset across the firm, with a focus on attorneys, including building a training calendar and leading or participating in education and best-practices sessions for attorneys at all levels
Stay current on market and business trends, the competitive landscape, and attorneys’ experiences and client relationships
Prepare and track the annual Marketing Budget; recommend major programs, upgrades, and marketing technology acquisitions; ensure BD and marketing investments align with firm-wide initiatives and related budgets
Monitor the BD and Marketing Department structure and recommend staffing changes to increase department service output
Manage and monitor BD and Marketing personnel activities, oversee significant project status, and provide mentoring to BD and Marketing staff
Prepare or coordinate BD and Marketing management reports
Manage relationships with consultants and vendors supporting firm BD efforts
Represent the firm professionally in interactions with participants in firm-sponsored activities and other business functions
Drive firm-wide activity and support for business development efforts that drive revenue and growth
Facilitate cross-selling initiatives to improve client experience and grow relationships with existing clients; leverage referral sources and networks for new business leads
Write, evaluate, and/or edit proposals and RFP responses; advise attorneys on best practices, including improving the process and supporting pitch teams and follow-up/debrief activities
Track proposal/RFP results and advise on pricing strategies and necessary approvals
Create business development plan templates and assist attorneys in developing and implementing their plans
Provide intelligence research on industries, companies, and competitors
Participate in formal and informal attorney coaching and strategy sessions
Monitor brand equity and competitive positioning; recommend activities that increase awareness among key audiences
Ensure public relations activities align with firm goals and help position the firm, its practices, and attorneys as leaders in key industries
Direct development and execution of client communication programs, digital marketing strategies (including social media), and interactive campaigns
Establish processes to keep marketing collateral and website content up to date and easy to access
Participate in new attorney onboarding; maintain the onboarding checklist
Manage award and ranking submission processes, including gathering data, assembling, editing, and obtaining approvals
Draft or oversee drafting, editing, and dissemination of internal communications and newsletters
Lead media relations as the primary media contact; vet and respond to media inquiries in consultation with firm management and/or client relationship managers; guide on sensitive issues; recommend retaining outside PR counsel as needed
Draft, approve, and/or seek approval of media releases; provide guidance on external firm release and publication content
Serve as a primary contact for incoming client and potential client inquiries
Develop content for and oversee maintenance of Bodman’s websites
Oversee operation and development of the firm’s CRM system
Oversee creation and editing of graphics and photographs for internal and external marketing projects
Work with Marketing Partners, Marketing Committee, and the Chief Strategy Officer
Direct and manage all activities of the Business Development and Marketing Department and support implementation of the firm’s strategic plan related to business development
Generate new ideas and strategies for the firm’s BD and marketing efforts
Work directly with individual attorneys, practice groups, and client and industry teams as necessary
Exercise independent judgment and discretion; maintain good working relationships across the firm
Preserve confidentiality of client and firm information
Support the expectation that every Bodman attorney prioritizes business development and nurtures client relationships for both existing and prospective clients

Requirements

Four-year degree in marketing, business, communications, or a related field OR a four-year degree in an unrelated field with relevant work experience
10+ years of experience in BD, marketing, or communications/journalism, including 3 years in a managerial role, plus prior experience in a professional services setting
Superior oral and written communication skills, including editing written work for content, style, and consistency
Ability to work independently
Superior interpersonal skills and professional demeanor
Strong computer skills, including Microsoft 365 Suite, and ability to learn and recommend new technologies
Ability to manage and prioritize multiple projects and complete them on time
Ability to work as necessary and travel occasionally to perform essential duties
Ability to adhere to all general office rules and procedures

Technologies

Microsoft 365 Suite
CRM system
Social media

Location: Detroit, MI (onsite)

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