Marketing Jobs in Westport, NY

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988 Marketing Specialist

Mental Health Association in Essex County Westport, NY

Westport, NY

Today

$23+/hr Full time Campaign Management Communications Community Marketing

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Job Description

The Mental Health Association in Essex County is hiring a 988 Marketing Specialist to lead multichannel marketing initiatives that increase awareness of the 988 Suicide & Crisis Lifeline and encourage appropriate use. This hybrid role supports outreach, content creation, community education, and performance reporting, with a focus on safe, non-stigmatizing, culturally responsive communications.

About the role

You will develop and execute marketing strategies across digital and traditional channels to promote 988 services, differentiate 988 from 911 clearly, and support mental health education and crisis resources. The work includes coordinating outreach with community partners and helping ensure messaging accuracy in collaboration with clinical or QA staff.

Responsibilities

Develop and implement campaigns that promote 988 services
Increase community awareness of when and how to use 988
Ensure messaging clearly differentiates 988 vs. 911
Support public education around mental health and crisis resources
Build partnerships with community organizations, schools, and providers
Conduct presentations, trainings, and outreach events
Represent the organization in community meetings and forums
Expand outreach to underserved and high-need populations
Develop marketing materials including flyers, brochures, toolkits, and presentations
Create and manage social media and digital content
Maintain all content as trauma-informed, person-centered, and non-judgmental and stigma-reducing
Ensure communications follow Vibrant safe messaging guidelines, avoiding sensationalizing or triggering language
Promote help-seeking behavior in a safe and supportive way
Collaborate with clinical or QA staff to ensure accuracy of crisis-related content
Monitor engagement and respond appropriately to public inquiries
Follow internal protocols if individuals express crisis needs online
Track outreach activities and campaign performance; analyze engagement data and adjust strategies as needed
Prepare reports on outreach impact and community reach and support program reporting requirements
Ensure outreach strategies are inclusive and accessible, including materials for diverse populations (language, literacy, accessibility)
Engage with culturally specific organizations and communities to promote equitable access to 988 services
Work with program leadership, counselors, and external partners, including coordinating messaging during high-demand or crisis events
Support internal communications related to 988 services

Requirements

High school or equivalent (Required)
Driver’s License (Required)

Location and work style

This position is based in Westport, NY and is hybrid. The role includes field-based work as needed to support program operations, including in-person meetings, trainings, community outreach, and coordination with external partners.

Pay and schedule

Pay: From $23.00 per hour
Expected hours: 35.0 per week

Benefits

401(k)
Dental insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

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