Marketing Jobs in Roxbury, MA

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Today

Digital Marketing Specialist

HORIZONS FOR HOMELESS CHILDREN INC Boston, MA

Boston, MA

Today

$65k - $67k/yr Full time Marketing Analytics Campaign Management

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Job Description

Responsibilities

Plan and execute cross channel digital campaigns spanning social media, email, paid media, and website assets
Support fundraising efforts, donor stewardship, event promotion, volunteer recruitment, and awareness initiatives
Develop data informed strategies to boost engagement, reach, conversions, and return on investment
Assist with audience segmentation and digital outreach programs
Plan, manage, and optimize Google Ads campaigns, including Google Grants
Run paid social campaigns on Meta platforms, LinkedIn, and other relevant networks
Track campaign performance and refine targeting, messaging, budgets, and conversion rates
Conduct A/B testing to improve digital performance and fundraising outcomes
Refresh and maintain website content, landing pages, and assets for campaigns
Enhance website usability, SEO, mobile responsiveness, and overall user experience
Review website analytics and propose optimizations to increase traffic and engagement
Support accessibility and overall site performance improvements
Produce engaging digital content including graphics, videos, social posts, newsletters, and fundraising appeals
Manage email marketing programs and subscriber lists
Craft clear, mission driven copy for digital channels
Maintain content calendars and assist with coordinating campaigns
Track and analyze performance metrics using Google Analytics, Meta Business Suite, and related tools
Prepare reports on engagement, conversions, audience growth, and fundraising results
Leverage AI and automation to improve workflows, content optimization, and targeting
Perform competitor and trend analyses to inform recommendations and improvements

Requirements

Bachelor's degree in marketing, communications, digital media, or related field preferred
1–3 years of experience in digital marketing, communications, or digital fundraising
Experience overseeing Google Ads campaigns and paid social advertising
Solid understanding of SEO, website optimization, email marketing, and analytics
Familiar with Google Analytics, Meta Business Suite, CRM systems, and content management platforms
Experience with Salesforce or similar CRM platforms preferred
Knowledge of AI tools and marketing automation platforms strongly preferred
Excellent writing, communication, and organizational abilities
Ability to manage multiple projects in a fast paced, collaborative environment
Passion for mission driven work and social impact

Technologies

Google Analytics
Meta Business Suite
Google Ads
Google Grants
LinkedIn
Salesforce

Benefits

Health coverage options designed to be comprehensive and affordable, with Horizons covering 70-75% of premiums, delivering an annual value of roughly $10,000–$30,000 depending on enrollment

What we're looking for

Understands how digital engagement drives fundraising and organizational growth
Highly organized, proactive, and able to manage multiple priorities
Balances creativity with strong analytical thinking
Stays current on digital trends, AI tools, and emerging marketing platforms
Can translate data into actionable insights and campaign improvements

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