Brewer Company, based in Menomonee Falls, Wisconsin, is seeking an experienced Downstream Marketing Manager to shape its commercial strategy for the medical device and dental seating portfolio. This onsite role connects product development with the field, translating clinical value into programs that drive adoption, utilization, and revenue growth across healthcare settings.
Responsibilities
- Develop and own the go-to-market strategy, positioning, and messaging for the Brewer product portfolio
- Translate clinical evidence and product features into customer-facing value propositions for clinicians, healthcare administrators, and procurement teams
- Conduct market analysis, competitive intelligence, and customer segmentation to inform commercial plans
- Lead cross-functional launch planning for new products and indications, coordinating with R&D, regulatory, and sales
- Manage the product lifecycle from launch through maturity, including pricing strategy input, line extensions, and end-of-life planning
- Develop launch readiness materials, training content, and KOL engagement plans
- Create sales tools, collateral, clinical evidence summaries, and objection-handling guides
- Partner with sales leadership to deliver training on new products, procedures, and competitive positioning
- Support key account engagements, conferences, and trade shows with marketing presence and materials
- Oversee development of marketing collateral, digital content, and campaign materials in compliance with regulatory and legal requirements
- Manage relationships with external partners including creative agencies, digital marketing agencies, and distributors
- Plan and execute participation in medical conferences, society meetings, and external sales meetings
- Day-to-day management of company website and eCommerce sales channel
- Gather and synthesize customer and field insights to inform upstream product development roadmap
- Collaborate closely with R&D, regulatory, and legal/compliance to ensure all customer-facing materials comply with applicable commercial standards
Requirements
- Bachelor’s degree in marketing, business, life sciences, or related field
- 5+ years of marketing experience in medical devices, healthcare, or a related regulated industry, including downstream/commercial marketing
- Demonstrated success leading product launches and go-to-market campaigns
- Strong understanding of the clinical and economic decision-making process in a healthcare setting, including both hospitals and outpatient facilities
- Excellent written and verbal communication skills with the ability to translate technical/clinical content into clear customer messaging
- Experience with field travel and face-to-face customer engagement at both clinical and administrative levels
- Familiarity managing CRM, marketing automation, and eCommerce platforms
Technologies
- CRM
- marketing automation
- eCommerce platforms
Benefits
- Medical, dental, and vision insurance
- Brewer subsidizes 80% of the premiums on our core medical plan for employees
- Brewer pays 100% of premiums for each full-time employee’s group term life insurance and both short-term and long-term disability benefits
Be part of something bigger
Join the Brewer team to play an important role in the continuum of care. Our equipment provides security and comfort to providers and patients during many of life’s crucial moments. Our team collaborates across offices and manufacturing to make a difference in diverse healthcare environments.
Core Values
- Learn – We continuously seek knowledge to drive innovation and improvement
- Innovate – We develop creative solutions that meet the evolving needs of our industry
- Integrity – We operate with honesty and transparency in all our endeavors
- Collaborate – We work together, valuing diverse perspectives to achieve common goals
Position Summary
We are seeking an experienced Downstream Marketing Manager to lead commercial marketing strategy for our medical device and dental seating portfolio. This role bridges product development and the field, translating clinical and technical value into compelling commercial programs that drive adoption, utilization, and revenue growth. The ideal candidate combines deep understanding of healthcare commercial dynamics with hands-on execution skills across messaging, sales enablement, and market launch.
Why Brewer
- Growth and stability with a long-standing industry presence
- Helping healers heal by supporting safety and well-being for patients and practitioners
- Competitive pay and benefits including medical, dental, vision, 401(k) with match, and premium subsidies
- Culture built on learning, integrity, innovation, and collaboration with opportunities to grow
- Work hard, play hard environment with team events and strong camaraderie
How to Apply
Interested candidates should submit their application materials today.
Equal Opportunity Employer
Brewer Company is committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration regardless of race, color, religion, sex, national origin, disability, or veteran status.
Physical and Mental Demands
Lifting up to 10 pounds occasionally and/or negligible amount of force frequently or constantly to move objects, including the human body. Sedentary work involves sitting most of the time. The worker is not substantially exposed to adverse environmental conditions. Close visual acuity is required for tasks such as data analysis, transcribing, viewing a computer terminal, and extensive reading.
Working Environment
Office
Job Structure
- Full-time employment type
- Base salary compensation structure
- Onsite requirement for work being performed
- Medical industry - marketing exam tables and stools
