What we offer at Eden Heights of Eden includes Flexibility, Education, Health Benefits, Tuition assistance, Paid Time Off, and a 401K plan, with additional opportunities. This onsite role in Eden, NY carries a salary of USD 65,000 to 70,000 per year. The position directs marketing and sales for Premier Senior Living's Eden Heights community, focusing on occupancy and referral management while supporting a culture centered on compassionate care for seniors.
Responsibilities
- Plan, organize, develop, implement, and interpret programs, goals, objectives, policies, and procedures to align with community objectives.
- Educate the medical community about Premier Senior Living and the Eden Heights offering.
- Plan and oversee advertising and promotion activities across print, online, electronic media, and direct mail channels.
- Allocate about 75 percent of time to outside sales calls with referral sources such as medical, legal, insurance, financial professionals, rehabilitation facilities, medical offices, para professionals, senior organizations, hospital discharge planners, social workers, clergy, retirement communities, and other potential sources.
- Establish strategic marketing plans to guide efforts toward revenue generation and census growth.
- Be responsible for meeting and exceeding referral and admission goals.
- Interview prospective residents to ascertain their needs.
- Maintain detailed customer information and sales activities in the CMR Software system.
- Plan and implement all marketing events and materials for a variety of occasions.
- Establish and maintain relationships with industry influencers and key partners, including organizations such as the Alzheimer’s Association, AARP, and diabetes foundations.
- Demonstrate compassion for and a commitment to working with the elderly.
Requirements
- Ability to dedicate substantial time to outside outreach with diverse referral sources as outlined above.
- Experience planning and overseeing advertising and promotional campaigns across multiple channels.
- Strong communication skills to educate medical professionals about Premier Senior Living offerings.
- Capability to conduct interviews with prospective residents to assess needs and preferences.
- Proficiency with CMR Software to maintain comprehensive sales records and client data.
- Proven ability to build and maintain relationships with industry influencers and community partners.
- Compassion for the elderly and a desire to contribute to their well being.
- Onsite work in Eden, NY with collaborative engagement across teams.
Position Summary
The Sales and Marketing Director leads the marketing strategy for Premier Senior Living's Eden Heights community, drives leasing by presenting the community to prospective residents, maintains positive public engagement, and expands the referral source base to positively affect census and revenue.
Work Location
This role is located onsite in Eden, NY.
Technology
Experience with CMR Software is used to track customer relationships and sales activity.
