Service Line Marketing Strategist

Texas Children’s Hospital in Houston is seeking a Service Line Marketing Strategist to lead strategic marketing for assigned service lines from the onsite campus. You will partner with administrative and physician leaders to craft and execute integrated, omni-channel marketing plans that drive growth and revenue, with a strong emphasis on digital channels and performance reporting. This role requires close collaboration across stakeholders to align marketing activity with each service line's business objectives.

Responsibilities

• Assume the strategic marketing leadership for your assigned service lines.
• Collaborate with administrative and physician leads to develop an omni-channel plan that addresses business needs and drives revenue.
• Plan, facilitate, attend, and participate in meetings and related events as required.
• Able to discuss SEO/SEM, social media, website updates, omni-channel marketing plans, and performance reporting.
• Provide strategic direction and fresh thinking to help drive business results.
• Align marketing planning with the unique business objectives of each service line.
• Work closely with the creative services team to keep digital channels current for the assigned service lines.
• Develop, implement, and measure annual marketing plans for key priorities.
• Assess marketing needs and serve as the project lead on designated marketing initiatives.
• Coordinate the creation, implementation, production, and measurement of marketing campaigns to support goals and objectives.

Requirements

• Bachelor’s degree in business, marketing, or a related field; a master’s degree in a similar field is preferred.
• Four years of progressive marketing or communications experience.
• Solid knowledge of marketing principles and tactics, strategic planning, direct marketing, and creative development; healthcare experience is not required but a plus.
• Digital media and marketing experience is essential, with proficiency in paid search, digital display, email marketing, social media, and reporting.
• Experience working with executive leadership is required.
• Agency experience is highly preferred.

Technologies

• SEO/SEM
• Paid search
• Digital display
• Email marketing
• Social media
• Website optimization
• Reporting