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CHC: Creating Healthier Communities Alexandria, VA

Alexandria, VA

Today

$105k - $120k/yr Full time Manager Marketing Brand Management

Lead integrated communications, marketing, digital engagement, and events for CHC: Creating Healthier Communities.

Execute targeted marketing campaigns to attract, engage, nurture, and convert prospective audiences into qualified opportunities, including lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
Partner with Growth, Advancement, Membership, and other teams to build marketing initiatives supporting fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities.
Implement CHC marketing and communications plans while maintaining brand consistency; oversee website content, email marketing, social media, search visibility, and digital campaigns.
Use performance data to improve engagement and conversion outcomes.
Create narratives, reports, multimedia content, executive communications, and thought leadership that elevate CHC programs, community impact, and national visibility.
Plan, promote, and produce organizational events including conferences, convenings, donor and sponsor gatherings, and virtual experiences to strengthen relationships, increase participation, and support organizational goals.
Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes; deliver actionable insights to strengthen effectiveness and demonstrate results.
Lead and develop assigned staff; oversee vendors and external resources; manage budgets and ensure timely, high-quality execution of approved initiatives.

Bachelor’s degree in communications, marketing, public relations, journalism, business, or a related field, or an equivalent combination of education and relevant professional experience.
8+ years of progressive experience in marketing, communications, or a closely related discipline, including responsibility for executing campaigns and delivering measurable results.
3+ years supervising, coaching, and developing staff.
Proven success in demand generation, marketing funnel management, qualified lead development, and digital marketing performance.
Significant experience planning and producing large-scale, national, multi-city, or complex stakeholder events.
Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
Proficiency with Microsoft 365, customer relationship management systems, digital marketing platforms, and analytics tools.

Travel up to 30% may be required for organizational activities and events.
Additional onsite participation and occasional evening or weekend commitments may be required.

Reports to the Chief Executive Officer, with functional direction from the Fractional Chief Brand and Marketing Officer.

Experience in nonprofit, healthcare, public health, health equity, association, or other mission-driven organizations.
Experience supporting fundraising, sponsorships, membership, workplace giving, or revenue-generating initiatives through marketing and communications.
Experience in media relations, crisis communications, and social impact storytelling.
Experience collaborating with executive leadership in a matrixed organization.
Certified Meeting Professional, Accredited in Public Relations, or comparable professional credential.

Submit a resume and cover letter outlining relevant experience, qualifications, and interest in advancing CHC’s mission.
The recruitment and selection process for this position will be managed by Amanda L.

Location: Alexandria, VA (hybrid) • Salary: USD 105,000 - 120,000 per year

Education: Bachelor’s degree in communications/marketing/public relations/journalism/business (or equivalent) • Minimum Experience: 8 years

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