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Field Growth & Customer Experience Marketing Specialist

Aramark Wake Forest, NC

Wake Forest, NC

Today

Full time Marketing Campaign Management Content Marketing

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Job Description

Aramark’s Field Growth & Customer Experience Marketing Specialist helps drive profitable growth in Aramark Refreshments by executing brand, product, and activation standards across assigned markets. This onsite role in Wake Forest, NC supports local and regional marketing objectives, client activations, product/equipment marketing, and product analysis, while acting as a key liaison between marketing and field operations. You will report through regional marketing leadership with direct support to the District Manager.

What You’ll Do

Assist with field execution of programming in Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket accounts to ensure program merchandising and proper planogram implementation at client sites.
Implement national marketing initiatives and develop local promotional calendars for client sites.
Work with field teams to deploy new product innovation opportunities across new and existing client sites.
Support the oversight and implementation of internal national and local sales-generating initiatives.
Create social content promoting regional activities, experiences, innovations, new openings, and employee spotlights aligned to the broader social media team strategy.
Identify, develop, and evaluate local marketing strategy.
Present marketing initiatives and innovations in client meetings and provide reporting on prior initiatives.
Partner with the District Manager to support sales and profitability of product lines or services by analyzing business developments and monitoring market trends.

How the Role Fits

Execute marketing objectives and activities in assigned markets, including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis.
Support both new business and base business client needs.
Ensure field teams and client requirements are met while adhering to Aramark standards.

Required Qualifications

Bachelor’s Degree preferred.
Minimum 2 years of client marketing experience with a demonstrated record of success and effective performance.
Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
Excellent verbal, written, and interpersonal communication skills.
Ability to synthesize multiple inputs into clear, concise, and useful recommendations.
Strong organizational and project management skills.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Adobe Creative Suite experience is a plus.
Ability to travel 30%.

Tools and Technologies

Microsoft Office: Word, Excel, PowerPoint
Adobe Creative Suite (preferred/plus experience)

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