Conversion Paths Marketing Jobs

1 job found

14d ago

Union Savings Bank - CT Danbury, CT

Danbury, CT

14d ago

Full time Marketing Analytics Campaign Management

This on-site Demand Generation Specialist role is based in Danbury, CT.

Develop and manage end-to-end demand generation programs, including lead generation, nurture, and lifecycle marketing, to improve lead quality, engagement, and conversions for consumer and business banking products.
Design and maintain automated workflows, email programs, audience segments, lead scoring models, and customer journeys within marketing automation platforms.
Partner with business-line stakeholders to elevate lead quality and readiness, optimize marketing qualified lead (MQL) performance, and support new-to-bank acquisition efforts.
Optimize landing pages, forms, and conversion paths to boost lead capture, loan applications, and overall campaign performance.
Use customer, prospect, and behavioral data to refine audience targeting, segmentation, and campaign effectiveness.
Support SEO, AEO, and digital experience improvements that enhance lead generation outcomes.
Monitor campaign, lead, and nurture performance and provide actionable recommendations to improve results.
Support source tracking, lead attribution, and reporting using marketing automation, website analytics, and business data sources.
Collaborate with internal teams and external partners to ensure programs are executed, measured, and compliant with governance standards.

3 to 5 years of experience in digital marketing, demand generation, lifecycle marketing, marketing automation, or lead generation.
2 to 5 years of experience using marketing automation platforms such as Marketo, HubSpot, or similar technologies.
Education: Bachelor's degree or equivalent work experience.

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