Booktok Marketing Jobs

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1mo ago

Associate Marketing Manager

Penguin Random House LLC New York, NY

New York, NY

1mo ago Closed

$67k+/yr Full time Manager Marketing Account Management

This position is no longer accepting applications (closed Jul 7, 2026).

Job Description

The Associate Marketing Manager on the Dell Romance team at Penguin Random House operates in a hybrid New York area setting, leading campaigns for 8–10 romance titles per season across social, digital, and influencer channels.

Responsibilities

Lead and execute campaigns for 8–10 romance titles per season, guiding activities from launch through publication and backlist support as needed
Identify target audiences and craft creative approaches to reach readers across social media, digital communities, retail channels, and emerging platforms
Shape social media strategy and plan influencer event programming
Maintain a current view of trends in romance and romantasy, including BookTok, Bookstagram, Goodreads, Substack, and creator/influencer communities
Build strong working relationships with authors, agents, influencers, and internal stakeholders to enable successful campaign execution
Analyze campaign performance and audience engagement metrics to optimize marketing strategy and identify growth opportunities

Requirements

3–4 years of direct campaign management experience in digital or title marketing
Excellent organizational and project management skills with exceptional attention to detail
Strong communication abilities, able to collaborate across departments and with external partners
Collaborative, proactive, and adaptable approach to problem solving and campaign management
Familiarity with Canva, TikTok, Instagram, and other digital marketing tools
Ability to work independently and as part of a team in a hybrid work environment
A genuine passion for romance and romantasy content

Benefits

Medical and prescription drug insurance
Dental
Vision
Health Care and Dependent Care Flexible Spending Accounts
Health Savings Account
Pre-Tax and Roth 401(k)
Short- and Long-Term Disability Insurance
Life and AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off

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