The Taubman Museum of Art is seeking a Graphic Designer and Assistant Marketing Manager in Roanoke, VA to support accessible, audience-centered visual communication and integrated marketing campaigns. The role partners with the Director of Marketing and Public Relations to deliver design, digital content, multimedia assets, marketing operations, and event support.
Role Overview
In this onsite position, you will help advance the Museum’s brand presence through high-quality creative work and coordinated marketing execution. The role focuses on producing compelling visuals across digital and print channels, strengthening social media publishing, supporting content performance measurement, and ensuring production processes meet accessibility and quality standards.
Work is conducted under the direction of the Director of Marketing and Public Relations, with collaboration across Marketing and other departments, including Executive Leadership, Exhibitions and Collections, Community Engagement and Visitor Services, Development, Museum Shop, and Facilities.
Key Responsibilities
- Apply and help maintain the Museum’s visual identity and brand standards across communications channels.
- Design and prepare digital and print materials including advertisements, brochures, catalogues, annual reports, event presentations, invitations, postcards, visitor guides, press materials, sponsor assets, illustrations, logos, web assets, email graphics, social media content, signage, and other collateral.
- Develop exhibition and gallery graphics and signage in collaboration with Executive Director, Director of Exhibitions, Curator of the Permanent Collection, and the Curatorial team, including title walls, didactics, labels, sponsor recognition, and wayfinding.
- Translate creative briefs and program information into audience-centered visual concepts, present drafts, incorporate feedback, and manage revisions efficiently in a fast-paced, highly collaborative environment.
- Prepare production-ready files through thorough proofreading and quality-control reviews before publication, fabrication, or printing.
- Coordinate with printers, fabricators, installers, photographers, and vendors to ensure quality, accuracy, accessibility, cost effectiveness, and on-time delivery.
- Along with the Videographer and Assistant Marketing Manager, support day-to-day social media publishing and channel management under the Director of Marketing and Public Relations.
- Contribute to an editorial calendar aligned with exhibitions, programs, fundraising priorities, visitor needs, community interests, and institutional goals.
- Create, adapt, schedule, and publish platform-appropriate posts, stories, short-form video, and other content while maintaining a consistent Museum voice and visual identity.
- Monitor comments, messages, mentions, and relevant conversations; respond or route inquiries promptly and escalate sensitive or crisis-related issues according to Museum guidance.
- Use social media management and analytics tools to track reach, engagement, audience growth, referral traffic, conversions, and campaign performance, and prepare concise reports with practical recommendations.
- Support organic and paid digital campaigns, including audience targeting, creative variations, link tracking, testing, and optimization as assigned.
- Follow approved practices for account access, password security, permissions, comment moderation, records retention, and response to impersonation, phishing, and other platform risks.
- Support integrated marketing campaigns across the Museum’s website, email, social media, digital advertising, print, public relations, and on-site communications.
- Assist with website content and design using the Museum’s content management system, including page updates, image preparation, links, basic search optimization, and quality assurance.
- Photograph, film, and edit content that supports visual storytelling about the Museum, its collection, exhibitions, programs, people, and community impact.
- Create and maintain 3D virtual tours of exhibitions using Matterport or successor technologies as assigned.
- Organize and maintain shared creative files and digital assets using consistent file names, metadata, version control, rights information, artist credits, and archival practices.
- Design communications that are welcoming and usable by diverse audiences, applying digital and design accessibility practices across print, web, social, video, and gallery materials.
- Maintain the Marketing Department’s content calendar, creative request process, project files, and production schedule; communicate deadlines, dependencies, and status to stakeholders.
- Assist with campaign planning, audience research, budget tracking, vendor coordination, and post-campaign evaluation.
- Support Museum events on site and off site, attending as assigned to capture content and help ensure successful outcomes.
- Complete routine administrative tasks supporting the efficient operation of the Marketing Department, and participate in staff meetings, planning sessions, training, and professional development as appropriate.
- Maintain regular on-site attendance and perform other duties as assigned.
Required Skills and Qualifications
- Demonstrated ability in graphic design and visual communication across print, digital, social media, and environmental applications.
- Strong command of typography, color, composition, image selection, and production standards, supported by a professional portfolio.
- Working knowledge of social media content planning, publishing, community engagement, analytics, and platform-specific creative practices.
- Ability to write and edit concise, accurate, engaging copy in a consistent organizational voice.
- Proficiency with Adobe Creative Cloud, Microsoft 365 or Google Workspace, and social media publishing and analytics tools; experience with content management systems, email marketing platforms, digital asset management, photography, and video editing is strongly preferred.
- Understanding of accessibility, copyright, licensing, image rights, artist credits, privacy, and ethical content practices relevant to museums and cultural organizations.
- Ability to learn and apply new technologies and workflows as platforms and audience expectations evolve.
- Strong creative judgment, analytical thinking, organization, problem solving, and attention to detail.
- Ability to manage multiple projects, shifting priorities, and deadlines in a fast-paced, collaborative environment.
- Ability to receive and apply feedback, work independently, and contribute within shared-leadership and cross-functional teams.
- Professional judgment and interpersonal skills when working with colleagues, partners, vendors, artists, and community members.
- Bachelor’s degree in graphic design, marketing, communications, advertising, or a related field, or an equivalent combination of education, training, and relevant experience.
- 5+ years of relevant professional experience, strongly preferred.
- Must be available to work flexible hours, including some nights and weekends as needed.
- Occasional remote work may be permitted with supervisor approval.
Additional Qualifications
- Experience in a museum, arts and culture organization, nonprofit, or visitor-serving organization is preferred.
- Experience creating content for major social media platforms and using analytics to evaluate and improve performance.
- Photography and video capture and editing experience using a range of cameras and mobile devices is a plus.
- Professional portfolio demonstrating strong design thinking, brand consistency, production knowledge, and work across print and digital formats.
- Strong presentation skills to articulate creative concepts clearly to team members and stakeholders.
- Technical proficiency in video editing software such as Adobe After Effects or Premiere Pro; motion graphics experience is highly desirable.
- Experience in web design and development using HTML, CSS, JavaScript; knowledge of WordPress or other content management systems is preferred.
- Familiarity with CorelDRAW is a plus.
Accessibility, Physical Requirements, and Work Environment
The work may require sitting or standing for extended periods, walking through Museum and event spaces, using a computer and production equipment, and performing occasional reaching, bending, kneeling, or climbing. Lifting or moving materials weighing up to 40 pounds may be required. The role involves reviewing detailed visual work at close range and at a distance, with environments ranging from a typical office to moderately loud public events.
Primary Relationships
- Reports to the Director of Marketing and Public Relations and collaborates closely with the Marketing team.
- Works across departments, including Executive Leadership, Exhibitions and Collections, Community Engagement and Visitor Services, Development, Museum Shop, and Facilities.
- Coordinates with artists, community partners, media representatives, photographers, printers, installers, agencies, and other vendors as assigned.
Tools and Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe After Effects, Adobe Premiere Pro, Adobe Creative Cloud
- CorelDRAW
- Microsoft 365, Google Workspace
- Matterport (or successor technologies) for 3D virtual tours
- WordPress, HTML, CSS, JavaScript, UI/UX principles
- InVision for production workflows
- Social media management and analytics tools, email marketing platforms, digital asset management
- Content management system for website updates
Location and Schedule
This role is based in Roanoke, VA and is onsite. Flexible hours are required, including some nights and weekends as needed.
Compensation
USD 24 - 31 per hour.
Experience Level
5+ years of relevant professional experience is strongly preferred.
Benefits
- 401(k) and 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
