Build the Arena brand and drive marketing and sales growth for Heartland Credit Union Arena in Park City, KS (onsite). This role leads marketing, public relations, promotions, digital presence, and event sponsorship sales while helping manage budgets and performance reporting. You will also oversee marketing collateral, vendors, signage artwork, and event-to-event updates, with the flexibility to work evenings and weekends as events demand.
Salary: USD 51,257 to 61,730 per year.
What You’ll Own
- Oversee all marketing, public relations, and advertising for events at the facility.
- Develop and manage website and social media strategy to strengthen the Arena’s brand image and digital footprint.
- Establish and maintain positive media relationships and strong communications with sponsors and premium seat holders.
- Seek out new sponsorships and partners for both arena-wide and event-specific needs.
- Plan and monitor special events, including attendance tracking and performance reporting.
- Oversee artwork and design for signage and update digital signage as needed for each event.
- Supervise marketing collateral materials and vendors to ensure campaigns and event branding stay consistent.
- Maintain the Sales and Marketing departmental budget as established by the Executive Director.
- Meet annual marketing goals and objectives.
- Gather, record, and compare event attendance monthly, quarterly, and year-to-date.
- Summarize monthly attendance, events, and economic impact for the client.
- Forecast event attendance and economic impact to support the annual budget.
- Directly or indirectly sell venue advertising, signage, sponsorship packages, suites, premium seating, and other revenue-producing assets.
- Attend and contribute at weekly senior staff meetings.
- Assist with premium food and beverage functions tied to the Loge seat level, and serve as a liaison with other event staff impacting Loge.
- Attend training seminars and conferences.
- Rotate Manager on Duty (MOD) responsibilities.
Team Leadership and Supervision
- Directly supervise full-time and part-time employees in the Sales and Marketing Department.
- Interview, hire, develop, and manage departmental work assignments in line with organizational policies and applicable laws.
- Address employee relations concerns as part of day-to-day supervision.
What You Bring
- Four-year degree in marketing/communications or a related field.
- Minimum 3 years (up to 3 to 5 years) of previous experience, with knowledge of public and media relations, media buying, promotional and sales development, and advertising.
- Demonstrated knowledge of event center practices.
- Leadership skills, proactive work ethic, willingness to learn, and ability to follow instructions.
- Working knowledge of Excel and word processing programs.
- Current, valid driver’s license.
- Ability to read and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to present information and respond to questions from managers, clients, customers, and the general public.
- Ability to speak and understand English, perform basic calculations, and work with numbers and measurements.
- Ability to use necessary office equipment, computer software, and peripherals.
- Ability to work flexible hours, including evenings, weekends, and holidays.
- Willingness to travel, including overnight.
Benefits
- 401(k)
- Health insurance
- Paid time off
Work Environment: Well-ventilated, well-lighted, temperature-controlled office setting with minimal noise during typical workdays, but very loud conditions during specific events (for example, concerts, sporting events, and monster trucks). This role is classified as light work.
