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Marketing Consultant

Hubbard Broadcasting Alexandria, VA

Alexandria, VA

Today

$40k - $60k/yr Full time Marketing Business Development Communications

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Job Description

Hubbard Broadcasting is seeking a Marketing Consultant based in Alexandria, VA to drive advertising sales growth and strengthen client relationships. In this onsite role, you will manage the full sales cycle from prospecting and presentation through closing, account maintenance, and follow-up.

The position supports revenue performance across spot, digital, and new direct business, while coordinating with internal teams to create promotional sales solutions. You will also represent the station in customer-facing events, including remotes and broadcasts that may take place after business hours and on weekends.

Key Responsibilities

Meet and exceed monthly, quarterly, and annual budgets covering spot, digital, and new direct business.
Prospect new businesses on a weekly basis and pursue new business opportunities.
Prepare and complete sales presentations with decision makers, including customer needs analysis, research, supporting documentation, and creative business solutions.
Follow up on pending opportunities and close business in a timely manner.
Provide the General Manager with weekly updates on progress for pending business.
Collaborate with other departments to develop effective promotional sales solutions for clients.
Create and deliver presentations to agency personnel, including selling and pre-selling station audience attributes.
Deliver exceptional customer service to direct and agency accounts, including regularly contacting active accounts through in-person meetings and sharing pertinent sales information.
Obtain credit approval for new accounts.
Ensure accounts are paid on time, and follow up and assist with collections for past due accounts.
Use and maintain proficiency with Sales software.
Attend special events such as remotes and broadcasts involving clients, which may occur after business hours and on weekends.
Complete written business requirements within established deadlines, including forecast reports, pending business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with the manager, and other meetings and training as required.
Maintain a thorough understanding of rates, promotions, inventory, and personnel, and continue learning trends in digital and broadcast advertising.
Maintain regular, reliable attendance and work cooperatively with coworkers, customers, vendors, and the general public.
Perform other duties as requested and needed.

Required Qualifications

Previous sales, advertising, digital sales, or media experience preferred.
Knowledge of, familiarity with, or ability to learn broadcasting and digital terminology and methodology preferred.
Ability to understand advertising features and benefits and competitive media.
Familiarity with Microsoft Word for Windows; sales software knowledge helpful.
Excellent written and oral English communication skills.
Experience developing presentations for direct-business selling and strong presentation and communication abilities.
Ability to respond to questions appropriately and think on your feet.
Ability to establish and maintain customer relationships and communicate professionally with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, valid driver’s license, and safe driving history as determined by the Company for meeting clients and attending events (driving record will be checked).
Effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a positive can-do attitude.
Ability to read, hear, and speak clearly, and follow both oral and written direction.
Ability to think critically, analytically, creatively, and logically, and articulate information clearly and concisely.
Ability to work evenings and weekends.
Physical requirements include manual dexterity and fine motor skills to manipulate computer keys and office equipment; ability to sit and/or stand for extended periods of time. Reasonable accommodations may be made to facilitate essential job functions.

Compensation and Location

Location: Alexandria, VA (onsite)
Salary: USD 40,000 - 60,000 per year

Tools and Technologies

Microsoft Word for Windows

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