Lead brand strategy, marketing execution, creative direction, and customer engagement for a growing Southern California hospitality group across multiple Los Angeles concepts, with a Korean bilingual preference.
Responsibilities
- Develop and execute long-term brand strategies aligned with growth objectives.
- Establish and preserve brand positioning, messaging, visual identity, and customer experience standards.
- Ensure brand consistency across restaurants, cafés, digital platforms, packaging, and all customer touchpoints.
- Lead brand evolution initiatives as concepts expand to new locations and markets.
- Plan seasonal campaigns, product launches, promotions, and new store opening marketing initiatives.
- Develop creative collaborations with local artists, lifestyle brands, influencers, and complementary F&B concepts.
- Manage social media strategy, digital marketing, influencer partnerships, PR, and community engagement.
- Create and oversee content strategies including photography, Reels, Shorts, and trend-driven storytelling.
- Manage marketing calendars, budgets, and campaign execution.
- Partner with culinary and operations teams on menu launches, product storytelling, and customer experience.
- Lead packaging, merchandise, menu design, signage, and in-store branding projects.
- Ensure every customer touchpoint reflects each brand’s identity and standards.
- Manage creative projects including photography, video production, graphic design, and digital assets.
- Coordinate with internal teams, agencies, designers, photographers, vendors, and production partners.
- Maintain brand guidelines and ensure consistent execution across all materials.
- Monitor F&B, lifestyle, and consumer trends to identify growth opportunities.
- Analyze marketing performance, customer feedback, and campaign results.
- Translate insights into actionable strategies that strengthen brand equity and business performance.
Requirements
- 5+ years of experience in Brand Management, Marketing, Brand Strategy, or related fields.
- Proven track record of building brands and executing successful marketing campaigns.
- Strong understanding of Instagram, TikTok, digital marketing, influencer marketing, and content trends.
- Strong project management skills with the ability to manage multiple brands and initiatives.
- Creative mindset with a hands-on approach to execution.
- Excellent communication and leadership skills.
Location
Los Angeles, CA (onsite)
Salary
USD 90,000 - 110,000 per year
Benefits
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
- Free matcha/coffee and dining discounts across our restaurant concepts
Technologies
Instagram, TikTok
About Us
We are a fast-growing hospitality group based in Southern California, operating multiple restaurant and café concepts including rōk coffee & tea, one of LA’s fastest-growing premium matcha brands, and Quarters Korean BBQ. As we continue expanding into new markets and developing new brands, we are looking for a passionate, strategic, and hands-on Brand & Marketing Manager to help shape the next chapter of our growth.
Position Overview
The Brand & Marketing Manager will lead brand strategy, marketing execution, creative direction, customer engagement, and brand development across all concepts. This role requires both strategic thinking and hands-on execution, from building long-term brand identity to launching campaigns, creating partnerships, improving guest experience, and driving customer growth. You will work closely with executive leadership, operations, culinary, and creative teams to build brands that connect with customers and stand out in the market.
How to Apply
Please send your resume and portfolio to info@on6thavenue.com
