This onsite Marketing Coordinator role supports Louisiana Army National Guard programs including Beyond the Yellow Ribbon (BYR) / Work for Warriors Louisiana (W4WLA). The position focuses on campaign planning and execution, digital and social media management, development of promotional materials, and community and employer outreach throughout Louisiana.
Role Overview
The Marketing Coordinator designs, runs, and evaluates marketing and outreach campaigns that communicate the value and services of the W4WLA program. The role also helps promote employment resources such as resume assistance, interview coaching, career counseling, professional networking, and other workforce-development services. Work includes coordinating with Louisiana Army National Guard Service Member and Family Programs (SMFP) personnel to align marketing strategy, brand development, market research, and outreach priorities.
Key Responsibilities
- Design, execute, monitor, and evaluate marketing and outreach campaigns for the W4WLA program.
- Develop employment-focused campaign initiatives, including resume assistance, interview coaching, career counseling, professional networking, and related workforce-development services.
- Manage and optimize the program's digital marketing and social media presence on approved communication platforms.
- Create digital content that connects Service Members, veterans, military families, employers, and Louisiana workforce industries with W4WLA resources.
- Maintain a consistent social media presence and posting schedule.
- Assist with annual, quarterly, and monthly marketing strategy development, including goals, milestones, and campaign plans.
- Collaborate with SMFP personnel on marketing strategy, brand development, market research, and outreach priorities.
- Conduct market research and brand analysis to improve program awareness, engagement, and lead generation.
- Develop promotional campaigns and materials targeting Louisiana employers, businesses, workforce organizations, and regional industries.
- Support efforts to expand W4WLA's network of employment and community partners.
- Create original marketing materials, including digital graphics, social media content, print materials, promotional artwork and illustrations, digital media, video and video-blogging content, advertising materials, and program correspondence.
- Coordinate marketing and outreach activities with other Louisiana National Guard SMFP teams.
- Represent the program at community events, military events, employment-resource events, networking opportunities, meetings, and other outreach activities.
- Travel throughout assigned regions and across Louisiana to support marketing, outreach, employer engagement, meetings, and program events.
- Collect and analyze marketing and outreach data using approved CRM tools and other authorized sources.
- Monitor digital and social media analytics to evaluate campaign effectiveness and audience engagement.
- Track marketing ROI, engagement, lead generation, campaign performance, and other established program metrics.
- Prepare monthly, quarterly, and annual marketing reports documenting performance against established goals.
- Keep approved online platforms updated with current information on W4WLA resources, employment opportunities, events, and services.
- Provide technical guidance and support related to approved CRM tools and marketing data.
- Ensure marketing materials, media, and campaigns receive appropriate Government review and approval before public release.
- Maintain compliance with applicable Louisiana Army National Guard, Department of Defense, privacy, security, PII, and operational-security requirements.
- Perform additional marketing, communications, and outreach activities as needed to support growth and program visibility.
Qualifications
- Minimum three (3) years of progressive professional experience in one or more areas: digital marketing, social media campaign management, brand strategy, or community outreach operations.
- Experience developing, implementing, and evaluating marketing or outreach campaigns.
- Experience creating digital, social media, promotional, or communications content.
- Ability to communicate effectively with diverse audiences, including military personnel, families, employers, community organizations, and program stakeholders.
- Ability to manage multiple campaigns, projects, deadlines, and deliverables simultaneously.
- Strong written and verbal communication skills.
- Ability to analyze marketing metrics, engagement data, and campaign performance.
- Basic knowledge of the U.S. military, including organizational structure, common terminology, service branches, Active Duty, Reserve, and National Guard components, and military rank structure.
- Experience communicating or working with Service Members, veterans, military families, National Guard organizations, or military-support programs is highly beneficial.
- Degree required in Marketing, Communications, Graphic Design, Advertising, or a closely related field; or graduation from an official U.S. Military Technical Training School in a communications-related occupational specialty.
- Ability and willingness to travel throughout Louisiana, including assigned regional locations, military facilities, businesses, networking events, customer meetings, and leadership-directed meetings.
- Availability to support designated drill weekends, training periods, community events, and other program activities as required.
- Ability to comply with installation access, background investigation, identification, cybersecurity, privacy, and security requirements.
- Ability to protect Personally Identifiable Information (PII) and other sensitive information encountered while supporting the program.
- Professional appearance and conduct appropriate for working with Government, military, employer, and community stakeholders.
Technologies
- Customer Relationship Management (CRM) tools
- Digital marketing
- Social media
Preferred Skills
- Social media content development and campaign management
- Digital marketing and advertising
- Graphic design and visual communications
- Brand development and management
- Community and employer outreach
- Public relations and communications
- Photography, video, and multimedia content development
- Marketing analytics and performance reporting
- CRM and customer-engagement tools
- Event marketing and community engagement
- Military or veteran-focused communications
- Strong organizational and project-management skills
Location and Compensation
Pineville, LA (onsite). Salary is USD 22 - 50 per hourly.
Benefits
- Medical/Dental/Vision Benefits Offered
- 401k
- Life Insurance plans
- Employee Health and Wellness program
Military Knowledge
Basic knowledge of the U.S. military is required, including military organizational structure, common military terminology, U.S. military branches, Active Duty, Reserve, and National Guard components, and military rank structure.
