Hcp Marketing Jobs

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Global HCP Marketing Lead, Duvakitug (IBD)

Sanofi EU Cambridge, MA

Cambridge, MA

Today

$179k - $258k/yr Full time Manager Marketing Analytics

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Job Description

Sanofi EU is hiring a Global HCP Marketing Lead to shape and execute the global healthcare professional (HCP) marketing strategy for duvakitug in IBD. This onsite role in Cambridge, MA focuses on driving prelaunch readiness through launch and into long-term performance, in partnership with cross-functional teams and key markets including the US and Japan.

Role Scope

The Global HCP Marketing Lead for duvakitug in IBD is responsible for defining and delivering the global HCP marketing strategy across prelaunch and launch. The position works closely with internal stakeholders and key markets to ensure integrated execution that is locally adapted. The role also leads the end-to-end Agency of Record relationship and leverages omnichannel and AI-enabled solutions to improve targeting, personalization, and channel optimization.

Key Responsibilities

Own the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, using treatment-landscape, competitive, and customer insights.
Coordinate cross-functional partners including Medical Affairs, Market Access, Patient Advocacy, and Market Research, and align key markets notably the US and Japan on integrated execution.
Serve as a thought leader on IBD HCP marketing for senior leadership.
Build and refine HCP segmentation based on prescribing behavior, specialty, patient mix, and engagement preferences, then translate segmentation into targeting and resource allocation.
Create omnichannel campaign plans and adjust them as the HCP landscape evolves.
Develop disease-state awareness campaigns and educational content to close HCP knowledge gaps in IBD diagnosis and management.
Lead the commercial KOL engagement strategy, including identification, mapping, and cultivation, while partnering with medical societies and patient advocacy to expand reach.
Plan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendations.
Develop evidence-based messaging and integrated omnichannel campaigns (digital, in-person, hybrid) for gastroenterologists, IBD specialists, and other prescribers.
Oversee promotional and non-promotional materials to ensure regulatory, legal, and medical compliance.
Manage the Agency of Record relationship end-to-end, including briefs, budget, performance evaluation, and maintaining an agile, high-performing partnership.
Design seamless, personalized omnichannel HCP experiences using AI and analytics to improve targeting, personalization, and channel optimization.
Pilot emerging digital tools including AI, predictive analytics, and virtual platforms to keep the HCP program aligned with industry advancements.
Work with Market Research and Competitive Intelligence to maintain a continuous insights framework that informs strategy, messaging, and campaigns.
Define KPIs and measurement frameworks to monitor campaign, engagement, and brand performance, reporting insights to senior leadership.
Manage HCP marketing budgets with rigor and accountability.
Act as a marketing liaison to Medical Affairs for scientific accuracy, Market Access for value messaging, and Patient Advocacy to integrate the patient voice.
Partner with Teva counterparts to ensure alignment and consistent execution across Sanofi and Teva markets.

Required Qualifications

Bachelor’s degree in Life Sciences, Marketing, Business, or a related field; advanced degree (MBA, PharmD, or PhD) preferred.
8+ years of progressive pharmaceutical or biotech marketing experience, including HCP marketing in specialty care; gastroenterology, immunology, or related therapeutic areas preferred.
Experience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground up.
Strong knowledge of omnichannel marketing and digital HCP engagement, including experience applying AI technologies in pharmaceutical marketing.
Experience planning or facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial context.
Proven agency management experience, including briefing, budget oversight, and performance management.
Knowledge of pharmaceutical regulatory and promotional review processes.
Ability to develop strategic marketing plans and translate them into actionable, measurable campaigns.
Background in gastroenterology, IBD, or related inflammatory or autoimmune and biologics markets, including familiarity with the IBD treatment landscape preferred.
Experience navigating complex specialty-care treatment landscapes.
Track record of successful disease awareness campaign development and execution.
Global marketing experience across diverse markets and cultures, including the US and Japan.

Technology and Tools

AI-enabled solutions, AI, analytics, predictive analytics, and virtual platforms.
Digital, in-person, and hybrid channel execution.

Reporting Line

Reporting directly to the Global Brand Lead.

Collaboration Scope (Teva and Sanofi)

This product will be developed and marketed in collaboration with Teva. Sanofi is responsible for launches outside of the EU.

Location and Compensation

Location: Cambridge, MA (onsite).
Salary: USD 178,500 - 257,833 per year.

Benefits

High-quality healthcare.
Prevention and wellness programs.
At least 14 weeks’ gender-neutral parental leave.

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