Government Marketing Jobs

1 job found

2mo ago

B2G Senior Marketing Manager

Government Business Results Washington, VA 🇺🇸 Remote

Washington, VA

2mo ago Closed

$104k - $104k/yr Full time Marketing Ai Tools Analytics

This position is no longer accepting applications (closed May 28, 2026).

Job Description

Join Government Business Results as a Senior Marketing Manager focused on B2G strategy and execution. This remote role based in Washington, VA offers a competitive salary of $104,000 to $104,001 per year, with the opportunity to influence public sector programs through data driven campaigns, cross functional collaboration, and AI powered research. You will drive awareness, demand generation, and prospect engagement for diverse government and education programs while partnering with a collaborative GBR team and clients.

Benefits and culture

Remote work with a distraction free, dedicated home office setup and stable high speed internet
Employer provided equipment including laptop, hub, video camera, keyboard, mouse, and dual monitors
Collaboration with GBR strategy teams and access to AI tools for research, insights, and education
Opportunity to engage with cross functional teams on public sector programs
Occasional overnight travel to client sites to strengthen relationships

Position summary

The Senior Marketing Manager delivers expert B2G marketing strategy and execution support for public sector programs. With deep B2G experience, you will advise clients, design campaigns, and deliver measurable outcomes that raise awareness, generate demand, and engage prospects, aligning efforts with each client’s KPIs and business goals.

Responsibilities

Provide strategic insights and data backed recommendations to clients
Develop deep expertise in client products, solutions, and public sector audience segments
Monitor relevant B2G events and trends to maximize in person networking, awareness, and educational opportunities
Leverage AI agents, AI tools, and GBR strategy teams for research, context, and education
Pursue ongoing learning on current B2B and B2G marketing trends, offering innovative ideas and best practices
Lead brainstorming sessions and coach client teams on impactful campaign execution
Design, develop, implement, and manage campaigns tailored to client sales and marketing objectives
Plan and execute marketing events and activities aligned with client goals and success metrics
Serve as the B2G marketing expert on cross functional projects and initiatives
Stay current on B2B/B2G and AI trends for short form content across email, blogs, and social media
Create short form content using AI and GBR best practices to support campaigns
Ensure all content adheres to client brand and is error free
Analyze campaign performance and measure ROI
Deliver quarterly results summaries to highlight achievements and growth opportunities
Develop and maintain complete project briefs and ensure alignment at kickoff
Build trusted advisor relationships with clients, aligning B2G insights and marketing strategies with their goals
Attend onsite visits and in person meetings to foster strong client relationships
Participate as a trainer in client facing workshops and trainings when requested
Collaborate with the GBR team on internal and external projects to ensure success
Deliver clear project briefs to support marketing activities and ensure timely, high quality execution

Requirements

Bachelor’s degree or equivalent work experience
10+ years of experience in technology marketing products or services to organizations of varying sizes
At least 5 years of field marketing experience for government, education, healthcare, or regulated industries with proven audience targeting success
Experience in field marketing, channel marketing, or campaign development
Ability to work independently and collaboratively in a fast paced environment
Strong leadership, strategic thinking, problem solving, and communication skills
Proficient with Microsoft Office Suite, Google Workspace and generative AI platforms (ChatGPT, Gemini); experience with Wrike, Asana, Monday.com or Jira is a plus

Technologies

Microsoft Office Suite
Google Workspace
ChatGPT
Gemini
Wrike
Asana
Monday.com
Jira

Work environment and equipment

Remote work setup with a distraction free, dedicated home office and stable high speed internet
Employer provided equipment including laptop, hub, video camera, keyboard, mouse, and dual monitors
Some overnight, in person travel to client sites to build and sustain client relationships

Physical and vision requirements

Primarily seated work with occasional speaking and typing
Requires close vision, color vision, and ability to adjust focus for working with digital content
Company policy requires being on camera for virtual calls and meetings

Supervision and reporting

This position currently does not have direct reports. It collaborates closely with internal delivery teams and external stakeholders.

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