Dealer Group Marketing Jobs

1 job found

2mo ago

Senior Manager - Digital Marketing & Strategy

Fph Mag Management Llc Minnetonka, MN

Minnetonka, MN

2mo ago Closed

$90k - $105k/yr Full time Marketing Account Management Business Development

This position is no longer accepting applications (closed May 21, 2026).

Job Description

Based in Minnetonka, Minnesota and on site across Morrie’s growing footprint, this senior leadership role steers the group’s digital marketing and strategy for 33 Upper Midwest dealerships. You’ll architect and own Morrie’s digital presence, guide agency and vendor performance, optimize the eCommerce lead funnel, and deliver data-driven insights to the executive team. The role is positioned to shape how the brand engages shoppers online while driving measurable growth, with a salary in the USD 90,000 to 105,000 range.

Responsibilities

Agency & Vendor Command: Serve as the primary contact for SEM, SEO, and specialized digital agencies. You will define strategy, establish KPIs, and hold partners accountable for every dollar spent.
Third-Party Lead Strategy: Own relationships and ROI with providers such as Cars.com, Autotrader, CarGurus, and TrueCar. Determine mix, allocate spend, and craft strategies to maximize lead conversion.
Enterprise Digital Presence: Oversee the digital health of 33 rooftops, drive Google Business Profile dominance, implement local SEO/AIO (AI Optimization) strategies, and maintain brand consistency across the group.
E-Commerce Lead Funnel: Lead the strategy for digital retailing tools and lead providers, ensuring the handoff from digital leads to showroom appointments is seamless and high-converting.
Leadership & Team Growth: Directly manage the Website Operations Manager to keep 33+ sites high-performing, OEM-compliant, and optimized for the modern shopper.
Reporting & Intelligence: Consolidate data into executive-ready digital reporting for the VP of Marketing and leadership, turning clicks and impressions from GA4, Vistadash, SEMRush, and agency analyses into actionable insights.

Requirements

Experience: 5+ years of digital marketing experience with a substantial portion in the automotive industry.
Budgets: Demonstrated ability to manage large-scale budgets across SEM, video, and third-party marketplaces.
Analytics & SEO/SEM: Expert understanding of GA4, Google Business Profile, and the current SEM/SEO/AIO landscape.
Leadership: Experience in a leadership or management role, direct reports preferred.
Platform familiarity: Deep familiarity with automotive website platforms (Team Velocity, DealerInspire, Dealer.com, DealerOn, etc.) and digital retailing tools.

Technologies

GA4 (Google Analytics 4)
Google Business Profile
Vistadash
SEMRush
Team Velocity
DealerInspire
Dealer.com
DealerOn

Benefits

401(k) and Roth IRA with 4% company match
Medical coverage (BCBS)
HSA and Copay plan options
Dental and vision coverage
PTO
Life insurance
AD&D and disability coverage
Flexible spending plans

What Morrie’s Offers

Industry-leading 401(k) and Roth IRA programs with a 4% company match
Full medical coverage through BCBS with their biggest network
HSA and Copay plan options, whichever fits your needs
Comprehensive dental and vision coverage
PTO accrual starting at 2 weeks
Free life insurance for all employees
AD&D, short- and long-term disability coverage, and voluntary life insurance
Flexible spending plans

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